For Women Who Love Formula 1

A sport women follow.
A community where we belong.

Built by women. Open to all who love this sport.

Take Your Place What Is The Formation
Our Manifesto

Formula 1 is one of the greatest sports on earth. And for the 42% of fans who are women, there has never truly been a home built around their experience of it. Until now.

The Formation is

The world's home for women who love Formula 1. Built by women, for women - to take our place in the grandstands, on the grid, and in the paddock.

A community, a live event brand, and a gathering place. From curated race-weekend experiences at the world's most beautiful venues to intimate lunches with women from inside F1, online sessions with industry leaders to a group message community that comes alive every race weekend - wherever women who love this sport want to be, we will be there too.

We Believe

  • We are 350 million people who love this sport. And we finally have a home that was built for us.
  • We know this sport. The history, the technology, the rivalries, the strategy. We are no longer on the edges of it - we are taking our place inside it.
  • Community is the product. Everything else - the events, the platform, the perks - exists to serve it.

We Commit

  • To the women who love this sport - to be your home. The Formation is for the fan first, last, and always.
  • To the women working inside the sport - the engineers, strategists, broadcasters, marketers, mechanics, lawyers, hospitality, designers - to give you a platform alongside us.
  • To the next generation. From every event ticket and every Formation Club membership, The Formation funds the women coming up behind us - championing the female motorsport pipeline.

We Invite

  • Every woman who loves this sport - to find her home in it.
  • Every team, broadcaster, brand, and rights-holder who wants F1 to be a sport where women belong - to stand alongside us.
  • And to the men who love this sport and want to see it grow - you are welcome here too.

Forward. Together.

Take your place.

What Is The Formation

Three things, one home.

The Formation is a community, a curated event brand, and a platform. Each part designed to deepen your relationship with the sport - not just your proximity to it.

01

The Community

A group message community that comes alive every race weekend. Fans from London to Miami, Monaco to Abu Dhabi - all here because they love this sport.

02

The Experiences

Curated gatherings at premium venues. Panels and conversations with women from inside F1, race-weekend brunches, intimate lunches with the women shaping the sport. Built to be lived in.

03

The Platform

A space for the community to talk to each other, and a place to hear from the women working inside this sport. The Formation Dispatch newsletter. Career stories. Panels. All of it, yours.

Formation Experiences

Not a watch party.
A place to belong.

Hosted at premium venues across London, Miami, and beyond. Each Formation Experience is built around access, conversation, and community. The race is the backdrop. The people in the room are the point.

Insider Access

The Formation Conversation

An hour with the women inside F1 - drivers, broadcasters, engineers, team leaders. The conversations you have always wanted to be in.

Premium Hospitality

A Curated Venue Experience

The world's most beautiful hotels. Considered F&B, styling, and brand activations. The kind of room you don't want to leave.

The Atmosphere

Race Day, Together

The race is on. The room is live. Finally, the atmosphere you have been looking for every grand prix weekend - in a room that was made for you.

First Formation Experiences announced soon. Register to be first to hear.

Register Your Interest
Membership

Take your place in
The Formation.

Free membership gets you inside the community from day one. Formation Club, when it opens, will get you closer.

Open Now

Formation Member

The community, the content, the conversation.

Free

No application. No credit card. Always free.

  • Official member of The Formation community
  • The Formation group message community - race day chat and city networks
  • The Formation Dispatch - our member newsletter
  • All public Formation content - newsletter, posts, Reels
  • Early event notification - hear first when tickets release
  • Formation Crew eligibility - volunteer at live events
  • Free quarterly Formation Conversations - online panels with F1 insiders
Take Your Place
Coming Soon

Formation Club

The inner circle. Access, priority, presence.

£10 / month

Founding member offer when doors open.

  • Priority event booking - 48 hours before general sale
  • 15% discount on Premium event tickets
  • Club-only group message community - more intimate, more curated
  • Monthly Club-only digital event - Q&As, insider sessions
  • Formation Club Welcome Pack - posted to your door
  • First access to merchandise drops
  • Member Spotlight - features in the Dispatch, panel invitations
  • Club member directory
Doors open soon. Register your interest below to join the founding cohort.
Built and Backed by Women in F1

The women shaping
The Formation.

The Formation is shaped by the women working inside this sport.

Amy Mansell

Founder

Chief Partnerships Officer.
The woman who put beauty on the F1 grid.

Natalie Pinkham

Board Advisor

F1 & Sports Broadcaster.
One of the defining voices of modern Formula 1.

Katharina Nowak

Board Advisor

Miami Grand Prix President.
Leading one of F1's most iconic events.

Natalie Neal

Board Advisor

Founder & CEO, NKrush.
Helping organisations succeed in the global motorsport ecosystem.

Silvia Schweiger

Board Advisor

Marketing Strategist.
Motorsport Thought Leader.

Full advisory board announced as members confirm.

Join Us

The Formation is open.

Join the community. Be first to hear about Formation Experiences and the Formation Club founding offer.

Free membership. No spam. Unsubscribe anytime.